The Flexographic Label Solution

The flexographic label printing process is a very economical printing method for larger print runs as larger, faster printing machines are used. It produces good quality printing from a range of papers and inks designed for all types of product labelling. It is best suited to larger production runs, can accommodate both simple and complex designs and colour combinations and can be combined with special effects if required.

Flexography is a printing process which uses a flexible relief plate that feels rubbery like a craft stamp. This flexible plate is wrapped around a printing cylinder and adhered with sticky tape. Flexo printing had its foundation in letterpress printing, and was developed to address the shortcomings of letterpress printing. It is much more versatile than letterpress in that it can be used for printing on almost any type of substrate, including plastic, metallic films, and many papers. Flexo is widely used for printing on the non-porous substrates required for various types of food packaging. It is also well suited for printing large areas of solid colour. Flexo does well printing metallic inks, opaque whites, and flexo inks anchor well on a broad range of materials including polyester, polypropylene, fluorescent labels, vinyl labels, and most coated papers.

Flexography has continued to grow in popularity for several decades. The packaging world has moved a significant amount of printing toward flexography including pressure-sensitive labels, tags, wrappers, pouches, shrink sleeves, flexible packaging, and folding cartons. Specialty applications such as magnets, static cling signs, and tattoos have also become popular media for flexo printing.

Flexo printing offers a number of advantages such as the high speed application of many packaging components such as labels, coupons, and flexible packaging. State-of-the-Art packaging lines use high-speed labelling equipment that require product on rolls. Line speeds up to 500 parts-per-minute can be achieved with flexo-printed labels. Because the press has rolls of material, not sheets, fed into the press, it can run at higher line speeds and on set-up, flexography has a very low run waste level.

With flexography's roll-to-roll process, other printing processes may be placed in-line for combination printing. Rotary hot-stamp, embossing, screen printing and variable data printing can be accomplished with one pass.

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